Email Customer Life-Cycle Testing
Let's get this ball rolling...
At the start of each month I plan to perform a customer life-cycle test on at least 3 main Australian businesses within a similar industry.
The aims are simple...
1. Who can keep me subscribed the longest
2. Who shows the most love
3. Who impresses with their compliance and execution
4. Who enables positive action
The first run of postings will be broken down into...
a) The Subscription: a quick look at the usability of subscribing via the business' website
b) Options O'Plenty: am i just an email to you or do you want to know the real me?
c) Double Opt-In: will it happen?
d) The Confirmation: how important do I now feel?
Although we've hit mid-August already, I will endeavor to get the first testing cycle off the ground.
Stay tuned.